pay with Venmo in the Taco Bell app = get a free taco
BUT HOW DO YOU HOLD YOUR FREE TACO?
ENTER: THE VENMO TACO BELLT
that’s my hand! shout out to my girl @nails_by_nino for the fire set ❤️🔥
Venmo and Taco Bell were coming together to give America a free taco, just by paying with Venmo in Taco Bell's app. But as exciting as a free taco promotion can be, we needed to really capture the attention of our Gen Z audience. And with them being constantly bombarded with discounts and digital perks everywhere they look, we needed to grab their attention in a really unexpected, fun and...kinda dumb way.
the world’s first artisanal leather belt
designed for a free taco.
We launched the belts as part of Taco Bell's "Tuesday Drops" and got over 40,000 entries within an hour. TB’s most successful drop to date.
Press: Us Weekly, Parade Magazine, ABC News , OK! Magazine, Foodbeast, Design TAXI
The Venmo Taco Bellt came to life as a collab with craftsman Guillermo Cuevas of Dunrite Leatherworks. Each of the 75 limited edition holsters were handmade in their LA shop, boasting details like vintage deadstock gems, hand-tooled custom designs, and premium leather, airbrushed to match the two brands' colors.
We shot in-house at the 72andSunny LA office—belts modeled by our very own team 🔥
Brought to life by the incredible photographer Mazhar Badani and BlueStripe Studios 📸
🔥 We even got some of the hottest influencers to wear it 🔥
yes, THE Quen Blackwell and Zachariah Porter
CCO: Lauren Smith
GCD: Matt Sherman
CDs: Lulu Wimberly & Kailey Riggen
Senior Art Director: Caroline Crouch
ACD Writer: Jim Goodrich
Producer: Carina Reimers
Senior Art Producer: Bianca Escobar
Brand Supervisor: Erika Sidney
Brand Manager: Darius Boles
Production Co: BlueStripe Studios / Shareef Achekzai
Photographer: Mazhar Badani
Work created at 72andSunny