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SoFi is the world’s largest student loan refinancing company, and they wanted to take over March Madness to show just that. With a massive 360 campaign featuring TV, OOH, digital, and social we showed audiences that student loans don't have to be such a burden and getting to your goals can happen sooner, with the a little help from SoFi.
Art Director: Me
Copywriter: Vincent Morrone
ACD: Andrew Rutledge & Jimmy Barker
CCO: Grant Holland