GOOD LEADS THE WAY

Every airline has a story. But not every airline is led by good. That’s what makes United’s story one you don’t want to put down. It spans passengers, continents, employees, and the future of the planet. It’s about innovation. Putting people first. And doing the right thing. This is the story of an airline when Good Leads The Way. 

It was an absolute privilege to launch United Airlines' first brand campaign in over a decade, a fully-integrated effort with over 150 pieces of creative. Everything from an anthem film to a clever skippable pre-roll unit to a storytelling twitter thread and thousands of unique OOH pieces.

ECD: Lauren Smith
CDs: Tim Howman, Josh Hacohen, Maddie McDowell
Senior Team: Lulu Wimberly & Myself
Junior Team: Tessa Memmott & Emily Rhodes
Produced by: Jennifer Cursio & Carina Reimers
Work created at 72andSunny LA