RED BULL X STREET FIGHTER

To celebrate both the 30 year anniversary of Street Fighter and Red Bull, the two brands partnered to make custom Red Bull cans with Street Fighter characters featured on the front. To announce the new cans, Red Bull tasked us with creating the ULTIMATE influencer kit. Something that would shock even the most smug influencer. So, we created a one of a kind influencer kit like nothing ever seen before: The World Warrior Travel Trunk. 

This influencer kit not only included our awesome character cans, but took fans down memory lane, paying homage to when the franchise really took off: Street Fighter 2. Included in the kit was a 3D acrylic rebuild of the SF2 map, a custom passport with an illustration of each influencer mashed with their favorite character, a limited edition fight stick, a exclusive artist print by the talented Ben Marra, tons of easter eggs, and so much more. 

Art Director: Kailey Riggen
Copywriter: Vincent Morrone