That's right, I had to advertise Capitalism. With something so complex where does one even start? With these projects, each week my partner and I randomly picked our strategy and medium out of a hat, decided our stance on the ism for the week, and then hit the ground running.
CAPITALISM AD REEL: What could be more capitalist than conveyor belt workers, mass production and George W. Bush telling you to go shop more? That's what we said when putting together our most Capitalist piece of the semester: The Ad Reel. Displaying all of our work, we carried through our theme of light heartedness and awesome strategic planning all the way through.
CAPITALIST JESUS: WWJD? Do you think Jesus was a Capitalist? We may never know, so we took to the Venice boardwalk with me dressed up as the most Capitalist Jesus you could find to see what everyone thought.
THE FREE MARKET IS SWEET: Could Capitalism actually do some good? With our Kitchen Aid piece on a small business owner, (my mom) who made it to the big leagues, all thanks to Capitalism, might show that Capitalism isn't so bad after all.
AD BUSTERS: Tattoos, editorial design, and Capitalism...WORKS! My partner created an amazing info-graphic "tattoo" on my back focusing on the adverse effects Capitalism has on college students. Pairing it with Ad Busters to parody Inked Magazine made for an pretty awesome editorial piece.
WHAT DO YOU HOPE TO GAIN?: A little bit more on the soft side with this one, we decided to have a campaign sponsored by Visa that asks America: What do you hope to gain? from life, from money, from whatever, the question was vague for a reason to get people to think. Capitalism may be beneficial or not, to each is own, we just wanted to hear about it, and we did. We put the question out there, on Facebook, Twitter, Yahoo! Answers, and more Americans would answer and sign; Visa would post their answers out into the world to see what others thought.
*This project wouldn't have been possible without the amazing work from my partner Lexi Rodriguez, please check out all her work here: leximrodriguez.com